Privacy Policy

Effective date: December 17, 2025
Website: Heart on the Rise
Owner: Elizabeth Huang

This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our Site, sign up for emails, request a free resource, inquire about services, or otherwise interact with us.

1. Information We Collect

We may collect the following categories of information:

• Information you provide directly: name, email address, phone number, and any information you include in contact forms, intake forms, scheduling forms, newsletter forms, or messages.

• Service-related information: details you share when asking about coaching, grief education, or related services (for example, goals, preferences, and context you choose to provide).

• Payment information: at this time, we do not process payments through the Site. If we add paid services or online payments in the future, we will update this Privacy Policy to describe how payment information is handled.

• Automatically collected information: IP address, device identifiers, browser type, pages viewed, time spent, referring/exit pages, and other analytics data collected via cookies and similar technologies.

2. How We Use Your Information

We use information we collect to:

• Provide, operate, and improve the Site and our services

• Respond to inquiries and communicate with you

• Schedule sessions and deliver services you request

• Deliver free resources you request and send newsletters, updates, and marketing communications (you can opt out anytime)

• Maintain business records

• Detect, prevent, and address technical issues, fraud, or misuse

• Comply with legal obligations and enforce our terms

3. Cookies, Analytics, and Similar Technologies

We use cookies and similar technologies to help the Site function and to understand how visitors use the Site.

• Cookies are small files stored on your device.

• We may use analytics tools to collect usage information.

You can control cookies through your browser settings. If you disable cookies, some parts of the Site may not work properly.

4. How We Share Information

We do not sell your personal information. We may share information in the following situations:

• Service providers: trusted third-party vendors who help us operate our website and business (for example, website hosting, email delivery, appointment scheduling, analytics, and other business tools). They may access information only as needed to perform services for us and are expected to protect it.

• Legal and safety: if required by law, subpoena, or other legal process, or if we believe disclosure is necessary to protect rights, safety, or prevent fraud.

• Business transfers: if we are involved in a merger, acquisition, or sale of assets, information may be transferred as part of that transaction.

5. Email Communications

If you opt in to receive emails or request a free resource, we may send you the resource and follow-up emails (such as newsletters, updates, and information about our services). You can unsubscribe at any time by using the link in our emails or by contacting us.

6. Data Retention

We keep personal information only as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide services, maintain business records, resolve disputes, and comply with legal obligations.

7. Your Choices and Rights

Depending on where you live, you may have rights regarding your personal information, such as:

• Requesting access to the personal information we hold about you

• Requesting correction or deletion of your personal information

• Objecting to or restricting certain processing

• Opting out of marketing communications

To make a request, contact us using the information in the “Contact” section below.

California Privacy Notice (CCPA/CPRA)

If you are a California resident, you may have additional rights under the California Consumer Privacy Act as amended by the CPRA.

Categories of personal information collected: identifiers (such as name and email), internet or other electronic network activity (such as browsing behavior on the Site), and other information you choose to provide.

Purposes for collection: providing services, responding to inquiries, marketing (with opt-out), analytics, security, and legal compliance.

Sharing / selling: We do not sell personal information. We may share information with service providers for business purposes.

Sensitive personal information: We do not intentionally collect or use “sensitive personal information” for purposes other than providing requested services, unless you choose to share it.

How to exercise rights: Contact us. We may need to verify your identity before fulfilling requests.

8. Children’s Privacy

The Site is not intended for children under 13 (or under 16 where applicable). We do not knowingly collect personal information from children. If you believe a child has provided personal information, contact us so we can delete it.

9. Security

We use reasonable administrative, technical, and physical safeguards designed to protect your information. However, no method of transmission over the internet or electronic storage is 100% secure.

10. Third-Party Links

The Site may contain links to third-party websites. We are not responsible for the privacy practices of those websites. Please review their privacy policies.

11. Health, Coaching, and Educational Disclaimer

Our content and services may include coaching, grief education, and supportive resources. They are not medical, mental health, or emergency services, and they do not replace professional advice from licensed providers.

If you are experiencing an emergency or feel you may harm yourself or others, call your local emergency number immediately.

12. International Visitors

If you access the Site from outside the United States, you understand that your information may be processed and stored in the United States or other locations where our service providers operate.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the updated version on this page and update the effective date.

14. Contact

For questions or requests about this Privacy Policy, contact:

• Phone Number: (408) 800-2934
• Email: elizabeth@heartontherise.com
• Mailing address: 1190 Lincoln Ave Suite 6, San Jose, CA 95125